Business Mastery
The 30X Challenge
SIMPLE QUESTION
Do you have proven plan to
break-through to your next level
of success this year?
... A bankable plan to deliver
higher profits
more team productivity
less firefighting
more time freedom
60-70% of business owners don't
Why? Because they haven't found simple, convenient, affordable way to learn the skills best practices and systems they need to take their business to the next level
Most local business owners don't have a bankable plan (in part), because they haven't found the right resource to LEARN the proven best practices, systems and "ownership skills" to take their business to the next level...skills that enable them to add another $1MM or more in sales and multiply profits, without working more hours.
Million Dollar Sales and Marketing Machine™ Workshop
Million Dollar Sales and Marketing Machine™ Workshop
More Sales. Higher Profits. More Ideal Customers.
25+ Proven Low-cost Lead Generation Strategies.
Implemented LIVE in just 5 Weeks.
Built for Business Owners with 2 and 20 employees, who want more consistent high quality leads, and a higher WIN rate on estimates - but take LESS time doing all of the above.
No high tech.
No discussions about complex algorithms.
Just simple actions and systems that are working for hundreds of business owners now.
If your business is experiencing inconsistent sales or slower growth, the root cause is typically one of these:
Not enough (or inconsistent) high-quality leads
Enough leads coming in… but not enough converting into paying jobs
Attracting too many low quality prospects who waster your time
Relying too heavily on word of mouth (hard to control) or paid leads (lots of competition)
You don't have a simple, intentional 5 to 7 channel system machine in place, which makes you more prone to monthly or seasonal sales fluctuations.
👉 Most businesses don’t have the lead generation machine OR the sales process they need to reach their next level of growth.
In other words, they don’t have a real, proven, strategic, marketing and sales plan that generates consistent growth in leads and sales, at a reasonable cost.
We will fix all of this is five, 75-minute, power packed Zoom workshops beginning 5/6.
More Sales. Higher Profits. More Ideal Customers.
25+ Proven Low-cost Lead Generation Strategies.
Implemented LIVE in just 5 Weeks.
Built for Business Owners with 2 and 20 employees, who want more leads, consistent leads, a higher WIN rate, while saving time and increasing profits.
No high tech.
No discussions about complex algorithms.
Just simple actions and systems that are working for hundreds of business owners now.
If your business is experiencing inconsistent sales or slower growth, the root cause is typically one of these:
Not enough (or inconsistent) high-quality leads
Enough leads coming in… but not enough converting into paying jobs
Attracting too many low quality prospects who waster your time
Relying too heavily on word of mouth (hard to control) or paid leads (lots of competition)
You don't have a simple, intentional 5 to 7 channel system machine in place, which makes you more prone to monthly or seasonal sales fluctuations.
👉 Most businesses don’t have the lead generation machine OR the sales process they need to reach their next level of growth.
In other words, they don’t have a real, proven, strategic, marketing and sales plan that generates consistent growth in leads and sales, at a reasonable cost.
We will fix all of this is five, power packed workshops.
WHAT YOU’LL BUILD
In our Live Workshop, we Will install the Pieces of Our $1 Million Dollar Sales and Marketing Machine That will fix your growth bottlenecks.
Without New software or Memberships
Just strategies that Work
You won’t just learn —
You’ll build and implement:
A predictable, low cost lead generation system (to complement or replace paid lead gen)
Your Million Dollar Message to attract 30% more ideal customers
A proven and adaptable system to win 20-40% more jobs - without gimmicks or high pressure sales
A 5 Step framework to drive 40% growth of sales and profit by getting 1% better at 5 things, each month
A simple, Sales Marketing engine you can actually manage - and 1-2 page marketing plan to stay on track
WHAT YOU’LL BUILD
In Our Live Workshop, we Will install the Pieces of Our $1 Million Dollar Sales and Marketing Machine That will fix your growth bottlenecks.
Without New software or Memberships
Just strategies that Work
You won’t just learn —
You’ll build and implement:
A predictable, low cost lead generation system (to complement or replace paid lead gen)
Your Million Dollar Message to attract 30% more ideal customers
A proven and adaptable system to win 20-40% more jobs - without gimmicks or high pressure sales
A 5 Step framework to drive 40% growth of sales and profit by getting 1% better at 5 things, each month
A simple, Sales Marketing engine you can actually manage - and 1-2 page marketing plan to stay on track
WHAT YOU’LL FIX
PROBLEM #1:
Not Enough Leads
$1MDB System 6 — Low Cost Lead Generation That Works
What you'll implement:
A simple, two-page marketing plan you can follow
The right marketing channels for your current stage (no guessing)
Multiple lead sources (no dependence on one)
Simple tracking so you know what’s working
Exactly how to hire GREAT marketing PROS if DIY isn’t working
PROBLEM #2:
Low Conversion Rates
(losing to price or competition)
$1MDB System 5 — Win 25% More Deals
What you'll implement:
A clear, repeatable sales process
Simple follow-up that increases close rate
How to stop losing deals you should be winning
How to prevent prospects from “ghosting you” after you share your quote
Simple selling frameworks and customizable scripts that cause many owners to 2X their win rate
PROBLEM #3:
Not Attracting Enough IDEAL Customers
$1MDB System 4 — Your Million Dollar Message
What you'll implement:
Messaging that attracts better customers
How to use this messaging everywhere
Why having a “niche” doesn’t mean walking away from "other" good customers
Positioning that separates you from competitors
How to stop competing on price
How this could 2X your profits
WHAT YOU’LL FIX
PROBLEM #1:
Not Enough Leads
$1MDB System 6 — Low Cost Lead Generation That Works
What you'll implement:
A simple, two-page marketing plan you can follow
The right marketing channels for your current stage (no guessing)
Multiple lead sources (no dependence on one)
Simple tracking so you know what’s working
Exactly how to hire GREAT marketing PROS if DIY isn’t working
PROBLEM #2:
Low Conversion Rates
(losing to price or competition)
$1MDB System 5 — Win 25% More Deals
What you'll implement:
A clear, repeatable sales process
Simple follow-up that increases close rate
How to stop losing deals you should be winning
How to prevent prospects from “ghosting you” after you share your quote
Simple selling frameworks and customizable scripts that cause many owners to 2X their win rate
PROBLEM #3:
Not Attracting Enough IDEAL Customers
$1MDB System 4 — Your Million Dollar Message
What you'll implement:
Messaging that attracts better customers
How to use this messaging everywhere
Why having a “niche” doesn’t mean walking away from "other" good customers
Positioning that separates you from competitors
How to stop competing on price
How this could 2X your profits
Who This Is For:
Service or trade businesses doing $300K – $2M+
Owners who want more great customers, not just more leads
Business owners tired of guessing on marketing
Owners who are short on time - but can make one workshop per week
Owners ready to implement live — not just “learn”
No high tech required - just a laptop and a printer
a message from coach mike
I have started or built over a dozen businesses in multiple industries and helped over 100 business owners,
from $300k to $30MM in sales, get to the next level of success....and I can assure you:
Business Mastery - The 30X Challenge is your fastest path to learn how to accelerate YOUR success.
My Offer To You Is Simple...
In 30 Days You Will
Learn a powerful business operating system that has built 1000's of businesses to $2MM, $5MM and more...
Get focused on what matters most now, and get a plan to 2X profits over the next 6-12 months.
Get coached, challenged, and held accountable - so you will follow through and implement.
This isn't another "motivation program" or "peer advisory group"... This is a powerful playbook and an environment of exceptional business growth.
How This Works
5 Weekly Live Sessions via Zoom (vacation friendly)
Step-by-step coaching, peer discussion and implementation
Real-world tools that the top 5% of owners are using NOW (not theory)
Accountability + support + plug and play templates and a workbook
Who This Is For:
Service or trade businesses doing $300K – $2M+
Owners who want more great customers, not just more leads
Business owners tired of guessing on marketing
Owners who are short on time - but can make one workshop per week
Owners ready to implement live — not just “learn”
No high tech required - just a laptop and a printer
How This Works
5 Weekly Live Sessions via Zoom (vacation friendly)
Step-by-step coaching, peer discussion and implementation
Real-world tools that the top 5% of owners are using NOW (not theory)
Accountability + support + plug and play templates and a workbook
fREQUENTLY ASKED QUESTIONS
To be clear... There are ...
NO Strings Attached
NO High-Pressure Sales
What's the cost? What's the catch?
Your only COST is your time. There are no strings attached
How are you able to offer such a powerful program for NO COST?
My mission is to accelerate the success of 1000 business owners over the next 5 years.
One of my highest values is to deliver value FIRST. The ActionCOACH Business Operating System that you will learn in the 30X Challenge is powerful, easy for me to share, and will accelerate the growth of your business.
What else is in it for me? Some 30X Challenge Graduates will want guidance, support and accountability after they complete 30X , and will join one of my affordable, paid programs.
If you’d like to LEARN MORE,
join us for one of our
free REVIEW events
PREVIEW Topic: 5 Ways to Drive 40% More Sales and Profits
Click Here
What you’ll get at the Preview:
You’ll leave the 5 Ways to Drive 40% More Sales and Profits event with at least 5 Specific strategies you can implement to drive 40% growth and get “dibs” on the 7 Spots that are available for our 5 Week Sales and Marketing Accelerator that starts 5/6.
If you’d like to LEARN MORE,
join us for one of our
free REVIEW events
PREVIEW Event: 5 Ways to Drive 40% More Sales and Profits
What you’ll get at the Preview:
You’ll leave the 5 Ways to Drive 40% More Sales and Profits event with at least 5 Specific strategies you can implement to drive 40% growth and get “dibs” on the 7 Spots that are available for our 5 Week Sales and Marketing Accelerator that starts 5/6.
meet your coach:
mike cooper
Successful business owner who multiplied sales and profits, year after year, and learned by DOING
Award winning business leader, averaging a 2X in profits every 18-24 months over a 20 year + career as a leader of sales and operations teams from 3 to 800 people, with budgets up to $200MM per year
Proven coach to more than 100 business owners - 89% of clients have achieved at least a 2X of profits in 6 to 18 months
7-year ActionCOACH Partner, consistently ranked in the top 5%
meet your coach:
mike cooper
Successful business owner who multiplied sales and profits, year after year, and learned by DOING
Award winning business leader, averaging a 2X in profits every 18-24 months over a 20 year + career as a leader of sales and operations teams from 3 to 800 people, with budgets up to $200MM per year
Proven coach to more than 100 business owners - 89% of clients have achieved at least a 2X of profits in 6 to 18 months
7-year ActionCOACH Partner, consistently ranked in the top 5%
testimonials about my coaching
I recently attended Mike Cooper’s GrowthPLAN Workshop to prepare for 2026, and it was an absolute game-changer. Mike expertly guided us through a strategic thought process to develop clear SMART goals and, more importantly, helped us prioritize them with specific dates and action items. He has a unique talent for breaking down overwhelming to-do lists into a manageable, step-by-step plan for success. If you want to start your year with a concrete roadmap, I highly recommend Mike’s coaching. Thank you, Mike, for setting us up for a very successful 2026!
I've had three business coaching sessions with Mike so far, and every time I walk away with valuable insights. His experience and coaching style make a huge difference—he’s genuinely invested in helping you win. Business is tough, but having someone like Mike in your corner makes it feel a lot more manageable. Highly recommend him for anyone looking to level up. 10/10 — Mike is the man!
I have been using Mike and Action Coach for 6 months and have grown my business, improved employee loyalty and strengthened my connections in making the right business decisions while hiring better employees. I highly recommend Mike Cooper and Action Coach!
I attended Mike's GrowthPlan event to jump start my 2025 business plan. Mike is knowledgeable, engaging and has a genuine desire to help business owners. If you are a business owner looking to improve your business, Mike is your guy.
Deciding to sign-up with Mike Cooper at Action Coach is by far the best decision I have ever made for my business. Through his coaching, I have new life and excitement about the future of my business. Within the first few weeks, I felt the power of having a plan and within the first few months we began seeing positive results in profitability. I highly recommend Mike to any business owner looking for structure, great ideas, encouragement, and accountability to make a real difference in the bottom line!
Mike brings a systematic approach to improving profitability for companies who need to scale operations and find that work/life balance. I’m happy to have ActionCOACH as my business management consultant, thanks Mike.
I have been working with Mike @ ActionCOACH for a few months now. We meet 2 or 3 times a month depending on my schedule. He is always available to help when I call or text. He has really opened my eyes to a lot things that I needed help with in my business but didn’t even know. He invited me to a free workshop and then we met for about a two hour free review of my business. At that meeting I knew I needed his help. He is very honest and knows his business everything from company evaluation to management. If you need more time on your business instead of in your business, Mike should be your personal business ActionCOACH.
Mike is a phenomenal coach! He has entered into our business process and culture seamlessly to push and encourage me as the owner to work ON my business so that I can ultimately get out of working IN my business daily (in the near future, as well as the long-term as an exit plan). Not only is he a good coach, but Mike is a great person. Very positive, innovative, strategic as well as tough when he needs to be: holding me accountable to implement the things that he and I discuss. I would highly recommend Mike as an Action Coach!
Mike Cooper is fantastic! He is very knowledgeable and practical! Mike quickly understood my business and it's challenges. He was able to effectively offer me some strategic options and provide sound advice. I am grateful to have this resource available to my business and it's growth!
I have worked with Mike Cooper very closely over the past few months, and can say without any doubt that I am better for having met him! Mike is always able to help provide focus in a very scattered world. His views are rich with experience and he is able to coach in so many ways. Between is integrity, honesty, and heart it is clear that Mike wants to see all those around him succeed. THANK YOU Mike for being so great, telling the hard truths, and helping those you coach push past the pain to strive for success. I can only speak directly for myself, but I would have to imagine everyone else would say the same. I'm better because of you!
Mike is a great coach! I am excited to be working with him to refer him to clients of mine who are trying to build a great business but may not have the right road map.
Mike is extremely knowledgeable and takes the time to understand YOUR business and YOUR needs. You will always feel like you are the most important person to him in any conversations you have because, honestly, you are important to him. I highly suggest seeking any guidance from him. Thank you, Mike, for everything!
Mike is not only knowledgeable about his subject matter, but he takes the extra effort to make the information relevant and easy to understand for all skill levels. His attention to detail and engaging personality are an added bonus. Our franchisee network is better equipped to make daily, monthly and annual forecasts and plans after his seminar.
An amazing wealth of knowledge! Working with Mike has been a real eye opener for me as an entrepreneur. Just goes to show "you don't know what you don't know!". Fortunately, Mikes been in the trenches and knows how to get the results most of us entrepreneurs are looking for. Increased revenue, more time, flexibility, and the basic success you're looking for. When it's time to work ON your business instead of slaving away IN your business get with Mike. Real results real fast!
Mike is great at teaching small business owners what they need for success. I would highly recommend him and ActionCOACH.
ADDITIONAL CLIENT TESTIMONIALS
Mike, I wanted to drop a quick note to you regarding our progress. We are making changes to the way we handle business day to day now (not month to month – not year to year as in the past). SALY (Same As Last Year) is now a forbidden term. “What did we improve today” is the new rule. ActionCoach is what triggered that light bulb to turn on. Also, the energy I personally get as I read, speak of, or attend anything concerning ActionCoach is surprising to me and the people who know me. ActionCoach is something that I and my company needed to come out of the norm and gain the possibility of another 24 years of being a strong, family-owned small business. We are now on a path to double last year’s profits. In retrospect, without this change, our days were numbered.
Valuable advice, routing customers to maximize efficiency, customer service, negotiating bids, and contracts, helped me improve sales, marketing, human resources, and approach with large customers and profitability.
Straightforward, growth-oriented, gifted problem solver, good coach. Greatest strength is his interest and ability to help others improve skillset, willingness to help me improve my skills made it easy to follow his leadership.
Mike has worked weekly and often daily with me and my team to develop and implement improved business plan processes and procedures. We have seen the highest level of success in our marketing and sales success efforts, and the results we have gone with and improved management and production standards have been unbelievable. We are now growing at a rate that I have not seen in our prior 49 years of existence. And more importantly, we have a better plan for building and maintaining our business than ever before.
We love what Mike has helped us accomplish in our organization. He has helped us improve morale, reduce our level of stress, and make key moves to properly staff our organization. We are very happy with this relationship. He has helped us make work fun again.
Highly motivated, out of the box solutions, fair, respectful, focused, always looking for the right thing to do for best long-term result.
I would be happy to recommend Mike for a short or long-term consulting role where we would analyze the state of the business, sales, culture, operational efficiency, customer service, KPIs, recruiting, pay for performance compensation, and then recommend the top 3-5 initiatives to most effectively drive company performance, and lead executives and teams through the successful completion of the plan.
I can’t tell you how happy I am with what Mike is helping us accomplish. For the last few years, we have barely broken even. This year we will make about 8-10%, on sales of around $4M. Our plans next year are to hit $8M to $10M. I have wished someone could show me how to organize, grow, and improve my company for years, but thought I would have to go back to school to do it.
I might have lost my company, and possibly my house if it were not for Mike’s assistance.
Smart, talented, hardworking…as honest as the day is long…would hire Mike to run a company for me, in a heartbeat.
Strong work ethic, enthusiasm, and determination, a wide variety of experience in different departments extremely beneficial.
Mike is a class act. He and I rarely made a poor hiring decision when we worked together. He helped build a top-notch team of nearly 40 employees that has almost no turnover- over 2 years later.
testimonials about my coaching
I recently attended Mike Cooper’s GrowthPLAN Workshop to prepare for 2026, and it was an absolute game-changer. Mike expertly guided us through a strategic thought process to develop clear SMART goals and, more importantly, helped us prioritize them with specific dates and action items. He has a unique talent for breaking down overwhelming to-do lists into a manageable, step-by-step plan for success. If you want to start your year with a concrete roadmap, I highly recommend Mike’s coaching. Thank you, Mike, for setting us up for a very successful 2026!
I've had three business coaching sessions with Mike so far, and every time I walk away with valuable insights. His experience and coaching style make a huge difference—he’s genuinely invested in helping you win. Business is tough, but having someone like Mike in your corner makes it feel a lot more manageable. Highly recommend him for anyone looking to level up. 10/10 — Mike is the man!
I have been using Mike and Action Coach for 6 months and have grown my business, improved employee loyalty and strengthened my connections in making the right business decisions while hiring better employees. I highly recommend Mike Cooper and Action Coach!
I attended Mike's GrowthPlan event to jump start my 2025 business plan. Mike is knowledgeable, engaging and has a genuine desire to help business owners. If you are a business owner looking to improve your business, Mike is your guy.
Deciding to sign-up with Mike Cooper at Action Coach is by far the best decision I have ever made for my business. Through his coaching, I have new life and excitement about the future of my business. Within the first few weeks, I felt the power of having a plan and within the first few months we began seeing positive results in profitability. I highly recommend Mike to any business owner looking for structure, great ideas, encouragement, and accountability to make a real difference in the bottom line!
Mike brings a systematic approach to improving profitability for companies who need to scale operations and find that work/life balance. I’m happy to have ActionCOACH as my business management consultant, thanks Mike.
I have been working with Mike @ ActionCOACH for a few months now. We meet 2 or 3 times a month depending on my schedule. He is always available to help when I call or text. He has really opened my eyes to a lot things that I needed help with in my business but didn’t even know. He invited me to a free workshop and then we met for about a two hour free review of my business. At that meeting I knew I needed his help. He is very honest and knows his business everything from company evaluation to management. If you need more time on your business instead of in your business, Mike should be your personal business ActionCOACH.
Mike is a phenomenal coach! He has entered into our business process and culture seamlessly to push and encourage me as the owner to work ON my business so that I can ultimately get out of working IN my business daily (in the near future, as well as the long-term as an exit plan). Not only is he a good coach, but Mike is a great person. Very positive, innovative, strategic as well as tough when he needs to be: holding me accountable to implement the things that he and I discuss. I would highly recommend Mike as an Action Coach!
Mike Cooper is fantastic! He is very knowledgeable and practical! Mike quickly understood my business and it's challenges. He was able to effectively offer me some strategic options and provide sound advice. I am grateful to have this resource available to my business and it's growth!
I have worked with Mike Cooper very closely over the past few months, and can say without any doubt that I am better for having met him! Mike is always able to help provide focus in a very scattered world. His views are rich with experience and he is able to coach in so many ways. Between is integrity, honesty, and heart it is clear that Mike wants to see all those around him succeed. THANK YOU Mike for being so great, telling the hard truths, and helping those you coach push past the pain to strive for success. I can only speak directly for myself, but I would have to imagine everyone else would say the same. I'm better because of you!
Mike is a great coach! I am excited to be working with him to refer him to clients of mine who are trying to build a great business but may not have the right road map.
Mike is extremely knowledgeable and takes the time to understand YOUR business and YOUR needs. You will always feel like you are the most important person to him in any conversations you have because, honestly, you are important to him. I highly suggest seeking any guidance from him. Thank you, Mike, for everything!
Mike is not only knowledgeable about his subject matter, but he takes the extra effort to make the information relevant and easy to understand for all skill levels. His attention to detail and engaging personality are an added bonus. Our franchisee network is better equipped to make daily, monthly and annual forecasts and plans after his seminar.
An amazing wealth of knowledge! Working with Mike has been a real eye opener for me as an entrepreneur. Just goes to show "you don't know what you don't know!". Fortunately, Mikes been in the trenches and knows how to get the results most of us entrepreneurs are looking for. Increased revenue, more time, flexibility, and the basic success you're looking for. When it's time to work ON your business instead of slaving away IN your business get with Mike. Real results real fast!
Mike is great at teaching small business owners what they need for success. I would highly recommend him and ActionCOACH.
ADDITIONAL CLIENT TESTIMONIALS
Mike, I wanted to drop a quick note to you regarding our progress. We are making changes to the way we handle business day to day now (not month to month – not year to year as in the past). SALY (Same As Last Year) is now a forbidden term. “What did we improve today” is the new rule. ActionCoach is what triggered that light bulb to turn on. Also, the energy I personally get as I read, speak of, or attend anything concerning ActionCoach is surprising to me and the people who know me. ActionCoach is something that I and my company needed to come out of the norm and gain the possibility of another 24 years of being a strong, family-owned small business. We are now on a path to double last year’s profits. In retrospect, without this change, our days were numbered.
Valuable advice, routing customers to maximize efficiency, customer service, negotiating bids, and contracts, helped me improve sales, marketing, human resources, and approach with large customers and profitability.
Straightforward, growth-oriented, gifted problem solver, good coach. Greatest strength is his interest and ability to help others improve skillset, willingness to help me improve my skills made it easy to follow his leadership.
Mike has worked weekly and often daily with me and my team to develop and implement improved business plan processes and procedures. We have seen the highest level of success in our marketing and sales success efforts, and the results we have gone with and improved management and production standards have been unbelievable. We are now growing at a rate that I have not seen in our prior 49 years of existence. And more importantly, we have a better plan for building and maintaining our business than ever before.
We love what Mike has helped us accomplish in our organization. He has helped us improve morale, reduce our level of stress, and make key moves to properly staff our organization. We are very happy with this relationship. He has helped us make work fun again.
Highly motivated, out of the box solutions, fair, respectful, focused, always looking for the right thing to do for best long-term result.
I would be happy to recommend Mike for a short or long-term consulting role where we would analyze the state of the business, sales, culture, operational efficiency, customer service, KPIs, recruiting, pay for performance compensation, and then recommend the top 3-5 initiatives to most effectively drive company performance, and lead executives and teams through the successful completion of the plan.
I can’t tell you how happy I am with what Mike is helping us accomplish. For the last few years, we have barely broken even. This year we will make about 8-10%, on sales of around $4M. Our plans next year are to hit $8M to $10M. I have wished someone could show me how to organize, grow, and improve my company for years, but thought I would have to go back to school to do it.
I might have lost my company, and possibly my house if it were not for Mike’s assistance.
Smart, talented, hardworking…as honest as the day is long…would hire Mike to run a company for me, in a heartbeat.
Strong work ethic, enthusiasm, and determination, a wide variety of experience in different departments extremely beneficial.
Mike is a class act. He and I rarely made a poor hiring decision when we worked together. He helped build a top-notch team of nearly 40 employees that has almost no turnover- over 2 years later.