Business Mastery
The 30X Challenge
SIMPLE QUESTION
Do you have proven plan to
break-through to your next level
of success this year?
... A bankable plan to deliver
higher profits
more team productivity
less firefighting
more time freedom
60-70% of business owners don't
Why? Because they haven't found simple, convenient, affordable way to learn the skills best practices and systems they need to take their business to the next level
Most local business owners don't have a bankable plan (in part), because they haven't found the right resource to LEARN the proven best practices, systems and "ownership skills" to take their business to the next level...skills that enable them to add another $1MM or more in sales and multiply profits, without working more hours.
Business Mastery
The 30X Challenge
The Scalable Business ROADMAP™
The 10-Step Scalable Business Operating System (SBOS)
You’ve Built Real Revenue and a Team…
But You’re Still the Bottleneck.
More sales shouldn’t mean more chaos… longer hours… or shrinking margins.
Tired of your business growing faster than your systems?
There is a structured way to scale revenue, strengthen your team, improve cash flow and profit —
without working more hours.
Quick Self-Check — Could SBOS Be a Fit for You?
Are you:
Growing sales and profits at the pace you want?
Able to block time each day to work ON the next phase of your business?
Confident the business would run well if you were away for 3 weeks?
Winning as many of the BEST quotes as you would like?
Experiencing strong, consistent cashflow year-round?
Seeing profits increase month-over-month?
Using visible scoreboards your team updates daily?
Surrounded by as many great people you need for the next phase of growth?
Fully understanding — and using — your monthly financials to make decisions?
Confident your owner skills are ready for the NEXT level?
Working from a written plan you know will get you where you want to go?
If you answered “no” to 2 or more of these questions, your business has GREAT untapped potential.
Solving challenges like these can be worth $100,000–$250,000+ in annual profit.
What could your company achieve if you solved YOUR challenges now.
What could the RIGHT operating system do for your business?
SIMPLE QUESTION
Do you have proven plan to
break-through to your
next level of success this year?
... A bankable plan to deliver
Higher profits
More team productivity
Less firefighting
More time freedom
60-70% of business owners don't
WHY?
Because they haven't found simple, convenient, affordable way to learn the skills best practices and systems they need to take their business to the next level.
Most local business owners don't have a bankable plan (in part), because they haven't found the right resource to LEARN the proven best practices, systems and "ownership skills" to take their business to the next level...skills that enable them to add another $1MM or more in sales and multiply profits, without working more hours.
SBOS was BUILT to help established business owners
with 3 to 30 people, SCALE, make more, work less, and sleep better at night.
Phase 1:
Direction and Mastery
Phase 2:
Sales, Marketing and Customer Retention Mastery
Phase 3:
Know your Numbers &
Measuring What Matters
Phase 4:
Management, Systems,
People, and ROADMAP
What is SBOS?
Your ROADMAP to SCALE
Customized and Implemented LIVE
Install the 10 Core Systems every business owner needs to Survive, Thrive and Scale.
The 10-Step Scalable Business Operating System:
01
Ownership Mindset
that Drives Success and Builds Real Wealth
02
Business Mastery
to Eliminate Chaos (Time, Money, Delivery, Direction)
03
Identify and OWN Your Niche — Lead your market without competing on price
04
Cost-Effective Lead Generation + 5 Ways to Drive 40% Growth
05
Sales Systems to Win 20–30% More Deals
06
Customer Loyalty, Repeat Business & Referral Systems
07
Doubling Your Profits — proven strategies to improve cashflow
08
Systems to Save Time, Energy, Money and Mistakes
09
Find Great People Faster + Simplified Leader Rhythms
10
YOUR Growth Roadmap — scale, expand, exit or gain freedom
a Simple Solution To Accelerate Your Success:
Business Mastery
The 30X Challenge
The 30X challenge is PROVEN, 30 day reset for business owners who've hit the ceiling and are ready to take their growth to the next level.
And it was BUILT for business owners with busy schedules.
Over the next 30 Business Days You Learn How to...
Get control of your time and focus
Drive consistent leads and sales
Dominate your niche
increase profits and margins
Drive consumer loyalty
Build simple system to scale
Hire the right team
Drive higher team output (easily)
And more...
When you complete 30X, I'll "gift you" two weeks of one-on-one implementation coaching, to get you focused on what to do first and prevent overwhelm..
This is like getting a crash MBA in Small Business Best Practices, only better.
a message from
coach mike
I have started or built over a dozen businesses in multiple industries and helped over 100 business owners, from $300k to $30MM in sales, get to the next level of success.
Business Mastery - The 30X Challenge is your fastest path to learn how to accelerate YOUR success.
a message from coach mike
I have started or built over a dozen businesses in multiple industries and helped over 100 business owners,
from $300k to $30MM in sales, get to the next level of success....and I can assure you:
Business Mastery - The 30X Challenge is your fastest path to learn how to accelerate YOUR success.
My Offer To You Is Simple...
In 30 Days You Will
Learn a powerful business operating system that has built 1000's of businesses to $2MM, $5MM and more...
Get focused on what matters most now, and get a plan to 2X profits over the next 6-12 months.
Get coached, challenged, and held accountable - so you will follow through and implement.
This isn't another "motivation program" or "peer advisory group"... This is a powerful playbook and an environment of exceptional business growth.
How This Program Works (Why Owners Actually Implement)
Structured implementation — you leave with execution
Delivered LIVE in bi-weekly workshops
Every session ends with completed actions (not more to-dos)
Less than 1 hour per week of preparation
Limited to 8 owners → high accountability and tailored best practices
This Is Not:
A loose mastermind - ideas without actions
Another online course - you won’t finish
Random coaching calls - to pump you up
Hours of learning without DOING
This Is:
Real accountability
Structured implementation & Measurable progress
Systems and practices that accelerate sales and profits
Proven by 100’s of local companies and 1000’s across the USA
89% of clients have doubled profits at least once
What changes LIVES and fortunes
LIMITED to 8 Owners THIS month
Ridiculously affordable
wHAT'S NEXT...
Apply to join the next Business Mastery 30X Challenge
Commit to watching SIX, 20-30 minute videos per week (on your schedule), where ActionCOACH Founder Brad Sugars shares the strategies and tactics that have helped 1000s of ActionCOACH clients accelerate success
Be accountable to post your top 3 takeaways from EACH of the MODUCLES to the group WhatsApp, prior to our weekly Zoom Call.
Attend the weekly 30X Coaching and Support Call with your private 30X Peer Network and Coach Mike.
From the Modules and Weekly 30X Coaching and Support Call with your private 30X Peer Network and Coach Mike.
From the Modules and Weekly 30X Coaching Call, you will have EXPLODED YOUR BUSINESS KNOWLEDGE and developed a list of at least 30 things can implement over the next 12-25 months.
Be accountable by submitting your TOP 3 daily
Reward yourself for finishing by accepting our 30X Challenge gift of 2 Weeks of one-on-one implementing coaching.
My Offer To You Is Simple... In 30 Days You Will
Learn a powerful business operating system that has built 1000's of businesses to $2MM, $5MM and more...
Get focused on what matters most now, and get a plan to 2X profits over the next 6-12 months.
Get coached, challenged, and held accountable - so you will follow through and implement.
This isn't another "motivation program" or "peer advisory group"... This is a powerful playbook and an environment of exceptional business growth.
fREQUENTLY ASKED QUESTIONS
To be clear... There are ...
NO Strings Attached
NO High-Pressure Sales
What's the cost? What's the catch?
Your only COST is your time. There are no strings attached
How are you able to offer such a powerful program for NO COST?
My mission is to accelerate the success of 1000 business owners over the next 5 years.
One of my highest values is to deliver value FIRST. The ActionCOACH Business Operating System that you will learn in the 30X Challenge is powerful, easy for me to share, and will accelerate the growth of your business.
What else is in it for me? Some 30X Challenge Graduates will want guidance, support and accountability after they complete 30X , and will join one of my affordable, paid programs.
Curious? Next Step
Takes 1 minute to apply and schedule a time with me.
When you apply, you will be eligible for…
ONE OF 8 Complimentary Scalable Business Reviews that I am giving away now ($1000 value).
fREQUENTLY ASKED QUESTIONS
What's the cost? What's the catch?
Your only COST is your time. There are no strings attached
How are you able to offer such a powerful program for NO COST?
The ActionCOACH Business Operating System that you will learn in the 30X Challenge is powerful and will accelerate the growth of your business.
Our mission is to offer the 30X CHALLENGE to ambitious and committed business owners in the Greater Wilmington, NC area.
Many 30X Challenge Graduates will want guidance, support, accountability, and deadlines for implementation via our paid coaching programs.
To be clear... There are ...
NO Strings Attached
NO High-Pressure Sales
The 30X Framework for Business Mastery
Daily Momentum
30 Daily Video Lessons
30 years of ActionCOACH know how distilled into 30 minute lessons over 30 days. Practical, actionable and designed to install systems fast.
Proven Framework
ActionCOACH Business Operating System
Adopt the same operating rhythms used by top-performing rhythms used by top-performing teams in 80+ countries. Build playbooks, KPIs, and accountability that scale
Real Support
Coaching & Accountability
Weekly group coaching, training, support, peer feedback, and a private community to keep you on track and provide accountability for implementation
meet your coach:
mike cooper
Successful business owner who multiplied sales and profits, year after year, and learned by DOING
Award winning business leader, averaging a 2X in profits every 18-24 months over a 20 year + career as a leader of sales and operations teams from 3 to 800 people, with budgets up to $200MM per year
Proven coach to more than 100 business owners - 89% of clients have achieved at least a 2X of profits in 6 to 18 months
7-year ActionCOACH Partner, consistently ranked in the top 5%
meet your coach:
mike cooper
Successful business owner who multiplied sales and profits, year after year, and learned by DOING
Award winning business leader, averaging a 2X in profits every 18-24 months over a 20 year + career as a leader of sales and operations teams from 3 to 800 people, with budgets up to $200MM per year
Proven coach to more than 100 business owners - 89% of clients have achieved at least a 2X of profits in 6 to 18 months
7-year ActionCOACH Partner, consistently ranked in the top 5%
testimonials about my coaching
I recently attended Mike Cooper’s GrowthPLAN Workshop to prepare for 2026, and it was an absolute game-changer. Mike expertly guided us through a strategic thought process to develop clear SMART goals and, more importantly, helped us prioritize them with specific dates and action items. He has a unique talent for breaking down overwhelming to-do lists into a manageable, step-by-step plan for success. If you want to start your year with a concrete roadmap, I highly recommend Mike’s coaching. Thank you, Mike, for setting us up for a very successful 2026!
I've had three business coaching sessions with Mike so far, and every time I walk away with valuable insights. His experience and coaching style make a huge difference—he’s genuinely invested in helping you win. Business is tough, but having someone like Mike in your corner makes it feel a lot more manageable. Highly recommend him for anyone looking to level up. 10/10 — Mike is the man!
I have been using Mike and Action Coach for 6 months and have grown my business, improved employee loyalty and strengthened my connections in making the right business decisions while hiring better employees. I highly recommend Mike Cooper and Action Coach!
I attended Mike's GrowthPlan event to jump start my 2025 business plan. Mike is knowledgeable, engaging and has a genuine desire to help business owners. If you are a business owner looking to improve your business, Mike is your guy.
Deciding to sign-up with Mike Cooper at Action Coach is by far the best decision I have ever made for my business. Through his coaching, I have new life and excitement about the future of my business. Within the first few weeks, I felt the power of having a plan and within the first few months we began seeing positive results in profitability. I highly recommend Mike to any business owner looking for structure, great ideas, encouragement, and accountability to make a real difference in the bottom line!
Mike brings a systematic approach to improving profitability for companies who need to scale operations and find that work/life balance. I’m happy to have ActionCOACH as my business management consultant, thanks Mike.
I have been working with Mike @ ActionCOACH for a few months now. We meet 2 or 3 times a month depending on my schedule. He is always available to help when I call or text. He has really opened my eyes to a lot things that I needed help with in my business but didn’t even know. He invited me to a free workshop and then we met for about a two hour free review of my business. At that meeting I knew I needed his help. He is very honest and knows his business everything from company evaluation to management. If you need more time on your business instead of in your business, Mike should be your personal business ActionCOACH.
Mike is a phenomenal coach! He has entered into our business process and culture seamlessly to push and encourage me as the owner to work ON my business so that I can ultimately get out of working IN my business daily (in the near future, as well as the long-term as an exit plan). Not only is he a good coach, but Mike is a great person. Very positive, innovative, strategic as well as tough when he needs to be: holding me accountable to implement the things that he and I discuss. I would highly recommend Mike as an Action Coach!
Mike Cooper is fantastic! He is very knowledgeable and practical! Mike quickly understood my business and it's challenges. He was able to effectively offer me some strategic options and provide sound advice. I am grateful to have this resource available to my business and it's growth!
I have worked with Mike Cooper very closely over the past few months, and can say without any doubt that I am better for having met him! Mike is always able to help provide focus in a very scattered world. His views are rich with experience and he is able to coach in so many ways. Between is integrity, honesty, and heart it is clear that Mike wants to see all those around him succeed. THANK YOU Mike for being so great, telling the hard truths, and helping those you coach push past the pain to strive for success. I can only speak directly for myself, but I would have to imagine everyone else would say the same. I'm better because of you!
Mike is a great coach! I am excited to be working with him to refer him to clients of mine who are trying to build a great business but may not have the right road map.
Mike is extremely knowledgeable and takes the time to understand YOUR business and YOUR needs. You will always feel like you are the most important person to him in any conversations you have because, honestly, you are important to him. I highly suggest seeking any guidance from him. Thank you, Mike, for everything!
Mike is not only knowledgeable about his subject matter, but he takes the extra effort to make the information relevant and easy to understand for all skill levels. His attention to detail and engaging personality are an added bonus. Our franchisee network is better equipped to make daily, monthly and annual forecasts and plans after his seminar.
An amazing wealth of knowledge! Working with Mike has been a real eye opener for me as an entrepreneur. Just goes to show "you don't know what you don't know!". Fortunately, Mikes been in the trenches and knows how to get the results most of us entrepreneurs are looking for. Increased revenue, more time, flexibility, and the basic success you're looking for. When it's time to work ON your business instead of slaving away IN your business get with Mike. Real results real fast!
Mike is great at teaching small business owners what they need for success. I would highly recommend him and ActionCOACH.
ADDITIONAL CLIENT TESTIMONIALS
Mike, I wanted to drop a quick note to you regarding our progress. We are making changes to the way we handle business day to day now (not month to month – not year to year as in the past). SALY (Same As Last Year) is now a forbidden term. “What did we improve today” is the new rule. ActionCoach is what triggered that light bulb to turn on. Also, the energy I personally get as I read, speak of, or attend anything concerning ActionCoach is surprising to me and the people who know me. ActionCoach is something that I and my company needed to come out of the norm and gain the possibility of another 24 years of being a strong, family-owned small business. We are now on a path to double last year’s profits. In retrospect, without this change, our days were numbered.
Valuable advice, routing customers to maximize efficiency, customer service, negotiating bids, and contracts, helped me improve sales, marketing, human resources, and approach with large customers and profitability.
Straightforward, growth-oriented, gifted problem solver, good coach. Greatest strength is his interest and ability to help others improve skillset, willingness to help me improve my skills made it easy to follow his leadership.
Mike has worked weekly and often daily with me and my team to develop and implement improved business plan processes and procedures. We have seen the highest level of success in our marketing and sales success efforts, and the results we have gone with and improved management and production standards have been unbelievable. We are now growing at a rate that I have not seen in our prior 49 years of existence. And more importantly, we have a better plan for building and maintaining our business than ever before.
We love what Mike has helped us accomplish in our organization. He has helped us improve morale, reduce our level of stress, and make key moves to properly staff our organization. We are very happy with this relationship. He has helped us make work fun again.
Highly motivated, out of the box solutions, fair, respectful, focused, always looking for the right thing to do for best long-term result.
I would be happy to recommend Mike for a short or long-term consulting role where we would analyze the state of the business, sales, culture, operational efficiency, customer service, KPIs, recruiting, pay for performance compensation, and then recommend the top 3-5 initiatives to most effectively drive company performance, and lead executives and teams through the successful completion of the plan.
I can’t tell you how happy I am with what Mike is helping us accomplish. For the last few years, we have barely broken even. This year we will make about 8-10%, on sales of around $4M. Our plans next year are to hit $8M to $10M. I have wished someone could show me how to organize, grow, and improve my company for years, but thought I would have to go back to school to do it.
I might have lost my company, and possibly my house if it were not for Mike’s assistance.
Smart, talented, hardworking…as honest as the day is long…would hire Mike to run a company for me, in a heartbeat.
Strong work ethic, enthusiasm, and determination, a wide variety of experience in different departments extremely beneficial.
Mike is a class act. He and I rarely made a poor hiring decision when we worked together. He helped build a top-notch team of nearly 40 employees that has almost no turnover- over 2 years later.
testimonials about my coaching
I recently attended Mike Cooper’s GrowthPLAN Workshop to prepare for 2026, and it was an absolute game-changer. Mike expertly guided us through a strategic thought process to develop clear SMART goals and, more importantly, helped us prioritize them with specific dates and action items. He has a unique talent for breaking down overwhelming to-do lists into a manageable, step-by-step plan for success. If you want to start your year with a concrete roadmap, I highly recommend Mike’s coaching. Thank you, Mike, for setting us up for a very successful 2026!
I've had three business coaching sessions with Mike so far, and every time I walk away with valuable insights. His experience and coaching style make a huge difference—he’s genuinely invested in helping you win. Business is tough, but having someone like Mike in your corner makes it feel a lot more manageable. Highly recommend him for anyone looking to level up. 10/10 — Mike is the man!
I have been using Mike and Action Coach for 6 months and have grown my business, improved employee loyalty and strengthened my connections in making the right business decisions while hiring better employees. I highly recommend Mike Cooper and Action Coach!
I attended Mike's GrowthPlan event to jump start my 2025 business plan. Mike is knowledgeable, engaging and has a genuine desire to help business owners. If you are a business owner looking to improve your business, Mike is your guy.
Deciding to sign-up with Mike Cooper at Action Coach is by far the best decision I have ever made for my business. Through his coaching, I have new life and excitement about the future of my business. Within the first few weeks, I felt the power of having a plan and within the first few months we began seeing positive results in profitability. I highly recommend Mike to any business owner looking for structure, great ideas, encouragement, and accountability to make a real difference in the bottom line!
Mike brings a systematic approach to improving profitability for companies who need to scale operations and find that work/life balance. I’m happy to have ActionCOACH as my business management consultant, thanks Mike.
I have been working with Mike @ ActionCOACH for a few months now. We meet 2 or 3 times a month depending on my schedule. He is always available to help when I call or text. He has really opened my eyes to a lot things that I needed help with in my business but didn’t even know. He invited me to a free workshop and then we met for about a two hour free review of my business. At that meeting I knew I needed his help. He is very honest and knows his business everything from company evaluation to management. If you need more time on your business instead of in your business, Mike should be your personal business ActionCOACH.
Mike is a phenomenal coach! He has entered into our business process and culture seamlessly to push and encourage me as the owner to work ON my business so that I can ultimately get out of working IN my business daily (in the near future, as well as the long-term as an exit plan). Not only is he a good coach, but Mike is a great person. Very positive, innovative, strategic as well as tough when he needs to be: holding me accountable to implement the things that he and I discuss. I would highly recommend Mike as an Action Coach!
Mike Cooper is fantastic! He is very knowledgeable and practical! Mike quickly understood my business and it's challenges. He was able to effectively offer me some strategic options and provide sound advice. I am grateful to have this resource available to my business and it's growth!
I have worked with Mike Cooper very closely over the past few months, and can say without any doubt that I am better for having met him! Mike is always able to help provide focus in a very scattered world. His views are rich with experience and he is able to coach in so many ways. Between is integrity, honesty, and heart it is clear that Mike wants to see all those around him succeed. THANK YOU Mike for being so great, telling the hard truths, and helping those you coach push past the pain to strive for success. I can only speak directly for myself, but I would have to imagine everyone else would say the same. I'm better because of you!
Mike is a great coach! I am excited to be working with him to refer him to clients of mine who are trying to build a great business but may not have the right road map.
Mike is extremely knowledgeable and takes the time to understand YOUR business and YOUR needs. You will always feel like you are the most important person to him in any conversations you have because, honestly, you are important to him. I highly suggest seeking any guidance from him. Thank you, Mike, for everything!
Mike is not only knowledgeable about his subject matter, but he takes the extra effort to make the information relevant and easy to understand for all skill levels. His attention to detail and engaging personality are an added bonus. Our franchisee network is better equipped to make daily, monthly and annual forecasts and plans after his seminar.
An amazing wealth of knowledge! Working with Mike has been a real eye opener for me as an entrepreneur. Just goes to show "you don't know what you don't know!". Fortunately, Mikes been in the trenches and knows how to get the results most of us entrepreneurs are looking for. Increased revenue, more time, flexibility, and the basic success you're looking for. When it's time to work ON your business instead of slaving away IN your business get with Mike. Real results real fast!
Mike is great at teaching small business owners what they need for success. I would highly recommend him and ActionCOACH.
ADDITIONAL CLIENT TESTIMONIALS
Mike, I wanted to drop a quick note to you regarding our progress. We are making changes to the way we handle business day to day now (not month to month – not year to year as in the past). SALY (Same As Last Year) is now a forbidden term. “What did we improve today” is the new rule. ActionCoach is what triggered that light bulb to turn on. Also, the energy I personally get as I read, speak of, or attend anything concerning ActionCoach is surprising to me and the people who know me. ActionCoach is something that I and my company needed to come out of the norm and gain the possibility of another 24 years of being a strong, family-owned small business. We are now on a path to double last year’s profits. In retrospect, without this change, our days were numbered.
Valuable advice, routing customers to maximize efficiency, customer service, negotiating bids, and contracts, helped me improve sales, marketing, human resources, and approach with large customers and profitability.
Straightforward, growth-oriented, gifted problem solver, good coach. Greatest strength is his interest and ability to help others improve skillset, willingness to help me improve my skills made it easy to follow his leadership.
Mike has worked weekly and often daily with me and my team to develop and implement improved business plan processes and procedures. We have seen the highest level of success in our marketing and sales success efforts, and the results we have gone with and improved management and production standards have been unbelievable. We are now growing at a rate that I have not seen in our prior 49 years of existence. And more importantly, we have a better plan for building and maintaining our business than ever before.
We love what Mike has helped us accomplish in our organization. He has helped us improve morale, reduce our level of stress, and make key moves to properly staff our organization. We are very happy with this relationship. He has helped us make work fun again.
Highly motivated, out of the box solutions, fair, respectful, focused, always looking for the right thing to do for best long-term result.
I would be happy to recommend Mike for a short or long-term consulting role where we would analyze the state of the business, sales, culture, operational efficiency, customer service, KPIs, recruiting, pay for performance compensation, and then recommend the top 3-5 initiatives to most effectively drive company performance, and lead executives and teams through the successful completion of the plan.
I can’t tell you how happy I am with what Mike is helping us accomplish. For the last few years, we have barely broken even. This year we will make about 8-10%, on sales of around $4M. Our plans next year are to hit $8M to $10M. I have wished someone could show me how to organize, grow, and improve my company for years, but thought I would have to go back to school to do it.
I might have lost my company, and possibly my house if it were not for Mike’s assistance.
Smart, talented, hardworking…as honest as the day is long…would hire Mike to run a company for me, in a heartbeat.
Strong work ethic, enthusiasm, and determination, a wide variety of experience in different departments extremely beneficial.
Mike is a class act. He and I rarely made a poor hiring decision when we worked together. He helped build a top-notch team of nearly 40 employees that has almost no turnover- over 2 years later.